Your Marketing NicheDefining a specific, focused, narrow marketing niche is one of the very best ways to get better marketing results, and it doesn't cost you a dime.  Except, of course, for the time it takes you to define it. :) In fact, it is by far the most cost-efficient, effective marketing tool in your tool belt.
You can't know where to begin as long
Most small business owners are experienced, knowledgeable, and professional. They know what kind of business they are in; they are coaches, financial advisors, speakers, consultants, and so on. However, many are still struggling to get enough business to achieve their personal and professional goals. Here are some of the most common concerns many of them express regarding marketing and growing their business: I'm really struggling with a lack of clarity around who I am trying to reach, what specific problems I help them solve, and how I do it.For those of you who recognize yourself in any of those comments, you are certainly not alone. The great majority of small business owners are struggling in this same area. So how can you stand out to your potential clients? One very effective way to stand out is to choose a marketing niche. No one else can do exactly what you do, in exactly the same way. Once you have chosen a niche, you know how to differentiate yourself from everyone else who does something similar.
In fact, once you declare a niche,
 Nothing like being a big fish in a small pond, hmmm? Having a niche helps you answer questions like "how are you going to reach your clients with your marketing activities?" Knowing your niche also helps you set up your office structure, which needs to support the kind of clients you work with. You need to know whether your target clients are comfortable with technology if you plan on staying in contact with them by email, for example. In addition, knowing your marketing niche supports you in creating your website, brochures, business cards, and all other marketing materials, because you can design and write them with your specific target clients and their unique needs in mind. In fact, everything in your business, from developing your products and services, to making your marketing decisions, to planning how you will grow your business, even to choosing the colors on your business cards—all are driven by your selected niche.
Choosing a niche also helps you: ~ find a nice, simple, compelling way to describe what you do so people can easily understand and remember what you offer.When I first started my business in 1998, I did not have a niche. I understood the huge advantages of niche marketing, but just didn't know how to go about it. It took me several years, hundreds of hours reading every marketing book I could get my hands on, and thousands of dollars working with four different marketing professionals to figure out my marketing niche. I'm going to show you an easier way. In the process of figuring out myniche marketing definition, (which is made up of yourtarget marketing definition and specialty), I learned a lot. I started sharing what I had learned with my clients (they wanted to figure their marketing niche out, too!) I kept refining the process to make it easier. I started teaching groups and classes to show other professionals how to create atarget marketing system (at last count, over 2,700 small business owners from 27 countries). What you are going to learn has been successfully used by real people, just like you and me. Check out these articles on niche marketing to hear some of their stories. Once you have defined your marketing niche, you can create your long-term target marketing strategy, which is your plan to become known as THE expert in that niche. To get started (or if you are wondering 'just what the heck is a marketing niche, anyway?'), the first step is to take a peek at yourniche marketing definition...
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