What Is Marketing

What Is Marketing?

So just what is marketing?

Is it some mysterious activity that only Fortune 100 companies and their marketing experts can figure out (and afford!), or is it something the average small business owner can hope to learn and master?

Marketing absolutely can (and definitely should) be learned by small business owners.

Without good marketing, even the best products and services can go largely unnoticed.

And I certainly don’t want that to happen to your business, do you?

Marketing does not need to be complicated, and it does not need to seem overwhelming.

Marketing is kind of like brushing your teeth.

When you brush and floss your teeth a little bit every day, your dental checkups go much better, right?

Marketing is the same way.

Do a little bit of marketing every day, and your business profit checkups go much better. :)

OK, OK, you’re probably still asking “what is marketing?”

It’s pretty simple, really.

Marketing is telling people what you offer, over and over and over again.

That’s all.

There are many ways to tell people what you offer, either in person, on the phone, through advertising, through speaking, in writing, and so on.

But that’s all there is to marketing. In fact, this one's worth repeating:

Marketing is telling people what you offer,
over and over and over again.

If you want a more ‘official’ definition for marketing, look no further (in fact, I have included several, just for fun).

You will also find a definition of viral marketing, permission based marketing, and attraction marketing. Now you have your answer to "what is marketing?"

:)

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